Lather, Rinse, Repeat

The title of this article is more than the (completely unnecessary) instructions on a shampoo bottle. These directions are more applicable to consumer marketing

Lather
Generate excitement among your customer base.  Also known as , working them into a lather is the first step in any successful marketing campaign.

Rinse
Show them the results.

Repeat
Do it again and again, honing your message until you have just the right mix.