How can high gas prices “Help” my business

I’ve always been a bit of a contrarian. When everyone else is buying in the south I like to buy in the north.  The premise being that there are opportunities to be found during tough times, you just need to know where to look.

Currently everyone is running around like Chicken Little  because of rising gas prices.  This morning the news reported that gas prices could rise up to $7 gallon before it’s over.  The reality is that even though this will put some pressure on the overall economy, people still need to eat and clothe themselves, they just will do it closer to home.  As a restaurateur or retailer,  you should start looking for ways to market your business to customers who are nearby you.

Try using gas prices in your message. For example, “Tired of burning half a tank of gas to eat downtown. Our food is just as good and our waiters are slightly less snobbish”.  You can probably think of several catchy taglines using this tactic.  in short, staying positive and creative is the key to surviving a tight economy.

Huffington Post Makes PowerMove

Interesting news in the blogosphere today about Ariana Huffingtons’ “Post” going head to head with the local newspapers around the country.  Her blog is in a great position to capture local politics.  As someone once said, “All politics is local”  we’ll see how this one turns out.  I think she is on to something